Following the selection of Begonia as the first signature genus for the OPGC in 2012, Coreopsis has now been chosen as the focus for 2013. This means that throughout the year various activities will emphasize the attributes and potential of this widespread North American genus. The activities will include presentations to growers and gardeners, articles in the popular media, enhanced content in this website, estensive plantings of the species in the OPGC nursery and general landscape, and increased characterization and evaluation of germplasm. In addition, students in the Department of Horticulture and Crop Science at The Ohio State University, will grow a diversity of Coreopsis species and cultivars for sale during the Chadwick Arboretum's annual Spring Plant Sale and Garden Fair. The goal of these activities is to promote conversations about Coreopsis and increase awareness of its natural history, horticultural characteristics, germplasm needs, and future potential.